Are you ready to step-up your social media and start seeing results like increased local exposure, foot traffic, and sales?
Social Edge is a training website for retailers who want to know how to use social media to increase store traffic and sales.

We work EXCLUSIVELY with retailers and empower you through education, teaching the why and the how. On top of that, we save you time - everything you need to know is in one place. You'll get ongoing social media education, support, and accountability.
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You'll also get:
Instant access to a variety of training. You'll have access to video training on relevant topics to today's online marketing world like Facebook Advertising, Instagram, Pinterest, Email Marketing, Video Marketing and more.  
Access to the Members-Only Facebook Group to ask your questions and get answers quickly. It's hard to get helpful answers from Facebook, Instagram, Pinterest, etc. but with Social Edge, you'll have social media clarity and answers in no time.
Social media updates, news and post ideas. Uncover the latest social media trends and updates and stay ahead of your competition. We'll keep you up-to-date, relevant and give you ideas of what to post on social media following best practices so you stand out. We even give you monthly post and event ideas, plus images and graphics you can use on your own social media - saving you time!
"FACEBOOK IS DEAD..."
That's not what Social Edge members are saying! Our members have reported results like their highest sales day in their store’s 13-year history, highest attended event in their store’s 12-year history and beating 2015 total sales by July of 2016, all with Facebook's help. You need to know what works on Facebook TODAY and stop doing what worked years ago.
Attract New Customers!
"Social Edge gave me confidence when it comes to marketing online. After doing the Customer Profile inside of Social Edge I learned that my perception of my customer was wrong. I implemented what I learned and ran targeted ads on Facebook and I couldn’t believe it, people came in! They had never been to my store before but now know of it because of Facebook. I was hesitant on purchasing Social Edge because of the price, but I’m so glad I did. It’s been more than worth it the investment. Thank you.” -Susie, Owner / CasaLuca 
Save Time!
“As a busy retailer, I don’t have the time to keep up with the fast-changing world of social media. Crystal Vilkaitis is my “secret weapon”. I’d recommend Crystal without reservation.” - Judy, Owner / Bloor West Winery Inc.
Maximize Results!
“The Social Edge program has been invaluable to our company as we navigate the ever-changing landscape of social media. I believe Crystal's clear and easy to understand training and resources are a MUST for any retailer wanting to maximize their success.” - Samantha, Social Media Coordinator / Christian Supply, Inc.
30-Day Money Back Guarantee
We won’t lock you into a program that you don’t benefit from. If you complete a course in full and don’t find that Social Edge is providing knowledge or adding value to your business, email us at [email protected] within 30 days of purchase and receive a full refund.
Join Our Like-Minded Community!
Social Edge offers a monthly, live Q&A session in the exclusive Facebook Group, which is an informative must-attend event! Tune in each month, or catch the replay.

Within this group you'll also get monthly videos with social media challenges and tips, helping you to use the newest tools and keeping you accountable. 

 
Pricing Options
Choose the membership level that best fits your needs and budget.
Monthly
$97/month
  • - Unlimited Use, month-to-month access
  • - Monthly Member Q&A Sessions
  • - Private Facebook Community 
  • - Social media updates, monthly post and event ideas, done-for-you resources, variety of training videos and more!
Yearly
$997/year
Save $167!
  • - Everything in Monthly plus...
  • - 12-Month Unlimited Access
  • - $167 Savings
Yearly Plus
$1,997 /year
Save $1,167!
  • - Everything in Yearly plus...
  • - Quarterly Social Media Audits. An expert will review your social media and include suggestions to support goals. Total of 4 audits.
  • - $1,167 Savings (Audit Value: $500 per audit.)
  • - Monthly payment plan available: $190/month with 12-month contract. Click here to join at this rate.
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Social Media Training Videos
It's easy to get started - just sign up and start transforming your business with our training courses covering topics like Facebook, Instagram, Pinterest, Email and much more.
Retail Focused
All training, resources, strategies and content ideas are for independent retailers, for any industry, looking to grow store traffic and sales. This is the most relevant training you'll find if you're a retailer.
Post Ideas
You'll never feel stuck on what to post to your social media again with Social Edge. Get access to monthly social media and event ideas, sale and contest name ideas, 100's of post ideas and more. 
Automatic Updates
Social media changes often. We'll keep you updated as it effects your overall marketing strategy. Courses are updated and newer versions are included in your membership.
Be there now.
Imagine knowing your social media is driving traffic to your store. You feel confident you're doing the right things to support your business goals, spending the right amount on social ads, loving the posts you're creating and having fun while marketing your store online.

Imagine no more. This dream can come true with Social Edge! I look forward to helping you grow your business with Social Edge.

- Crystal Vilkaitis

Retail Social Media Teacher
International Keynote Speaker
Founder of Social Edge
Frequently Asked Questions


1) I’m busy, how much time does this take?

Social Edge is geared to save you time figuring out social media on your own, using ineffective tactics, wasting money, and wasting time - because we know it takes time to post, follow, comment, film, and create for social media and email. Why spend your valuable time doing the wrong thing, when you can learn within Social Edge what works, what tools to use and how to see results.

I’ll be honest with you; it takes time to go through a course, anywhere from 75 minutes to four hours. But once you learn what works, you can focus on growing. Because social media changes so frequently, you’ll want to be a member of Social Edge so I can keep you up-to-date, versus trying to stay up-to-date on your own.

When you have a question, it’s hard to get answers from Facebook, Instagram, Twitter, and Pinterest. When you have a question or are stuck with something, ask in our private Facebook group, and either myself, my team or other members will respond. Getting that kind of support can save hours of searching on your own for the answers.

Investing the time in learning how to best use social media to market is investing in your business and in yourself. You’re worth the investment.

2) What if I'm new to social media, a novice or just not comfortable with online marketing, will Social Edge be helpful?

Absolutely! In fact, this is the BEST time for you to join because you'll start learning the exact strategies we use to see results, the tools to use and have my support along the way. What better way to figure out social media marketing than to have me show you, so you don’t have to go at it alone wasting lots of time, effort and possibly money.

I find that the way most retailers go about marketing their store on social media is completely backward. They sit by themselves in front of their computers and try and figure out what social channels to use, what to say, how to create the post, how to try to get people to find them and connect, how to get people to engage and how to get people to come in from their social media efforts. Then they spend all sorts of time only to find out later that they’re doing it wrong, using the wrong tools, spending too much money or not seeing any kind of results. How frustrating!

BEFORE you spend all that time (and possibly money), let me show you where to start, how to optimize, where to post, what to post and how to see results. (Isn't THAT a big relief? I’m here for you!)

3) How does Social Edge work?

I will you teach step-by-step how to use social media to grow store exposure, traffic, and sales PLUS each month you have the opportunity to have me PERSONALLY answer your social media questions during our live members-only Q&A sessions hosted online.

As soon as you make this investment in yourself, you'll be taken to the Social Edge Dashboard where you can immediately start watching the training courses, downloading the resources and can join our private Facebook group page for support.

A few of the courses you’ll gain instant access to:
·      Slow Day Marketing Guide
·      Facebook and Instagram Ads Training
·      Design Tools Master Class
·      Expert Interviews on topics like Sales, Merchandising and Time Management.

Gain access to everything that’s in Social Edge today, updates to training courses in the future, and social media news about updates and changes. Plus you’ll get support and accountability with monthly inspiration and challenges through our private Facebook community.

4) I’m still not sure social media works. Can you prove or guarantee results?

While some Social Edge members have reported results like their highest sales day in their store’s 13-year history, highest attended event in their store’s 12-year history and beating 2015 total sales by July of 2016, we can’t guarantee your results. We do, however; have a 30-day money back guarantee so you can join risk-free. We do ask that you go through a course, participate in the Facebook community and implement what you learn within those 30 days, so you can fully try Social Edge to see if it’s a good fit for your business.

5) The price is more than I want to spend, even though it’s for 12-months of education and support. Can you explain the value?

Similar training courses like what you’ll find in Social Edge sell for as high as $1,997, and that’s just for one course. With Social Edge, you gain instant access to several courses, content and event ideas, done-for-you posts and designs plus support. 

We’re competitively priced, in fact on the low end of the market but our value is high. Our standard for the type of training we provide is like none other we’ve seen. We have a way of teaching you social media so it’s easy to understand, even fun. We have real-life examples from retailers like you, and we even run Facebook Ad campaigns for several retailers, sharing what we’re doing, average costs, successes and how you can set these up to see results too. We have real life examples and case studies! We get our hands dirty!

Most companies either manage the social media for you for a monthly fee, typically around $1,000+/month, or they teach social media but they’re never run a campaign before or have experience in the past, but not current or relevant experience. We’re current. We’re relevant. We’re ready to help you for the next 12 months for $997/year.

Plus, you’ll lock in the price you join at, so when the price increases in the future, you’ll stay at your rate. We have members who have been with us for over 4 years who signed up early and at our lowest price ever. Because we continually add training, update training and offer support, the price does increase over time, but yours won’t if you join and lock in your price.

6) Can we get a tour of Social Edge, and see behind the curtain?

Yes! 
Click here, let’s tour it together! 

Still have questions? Contact us by emailing [email protected] or click the button below, we're happy to help!
Pricing Options
Choose the membership level that best fits your needs and budget.
Monthly
$97/month
  • - Unlimited Use, month-to-month access
  • - Monthly Member Q&A Sessions
  • - Private Facebook Community 
  • - Social media updates, monthly post and event ideas, done-for-you resources, variety of training videos and more!
Yearly
$997/year
Save $167!
  • - Everything in Monthly plus...
  • - 12-Month Unlimited Access
  • - $167 Savings
Yearly Plus
$1,997 /year
Save $1,167!
  • - Everything in Yearly plus...
  • - Quarterly Social Media Audits. An expert will review your social media and include suggestions to support goals. Total of 4 audits.
  • - $1,167 Savings (Audit Value: $500 per audit.)
  • - Monthly payment plan available: $190/month with 12-month contract. Click here to join at this rate.
JOIN  
JOIN  
JOIN  
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